01
Challenge
Wholesale partners were placing orders by email and spreadsheet, and the consumer storefront ran on a separate stack with its own product data. Every product launch had to be entered twice.
← Customer storiesStory 03 / 04
Surf & lifestyle apparel · Direct-to-consumer + wholesale
Mañana runs wholesale and direct on the same Path stack.
A B2B wholesale portal and the consumer storefront at manana.co, built on one Path workspace, sharing a single product catalog.
1 catalog
across wholesale + retail
B2B portal
self-serve for retailers
D2C
storefront at manana.co
How Mañana changed the way it operates
The operating model stayed recognizable. The systems underneath it became simpler, connected, and easier to change.
02
Solution
A Path-built wholesale portal for retail partners with self-serve ordering, pricing tiers, and line sheets, sitting next to a consumer storefront at manana.co. Both read from the same product catalog and inventory.
03
Outcome
One catalog, two go-to-market motions. Wholesale partners self-serve, and product launches hit both channels at once.
More customer stories
Different businesses. One platform.
01Waterloo RecordsAfter four decades running the floor on a DOS-era POS and inventory system, Waterloo cut over to a modern Path stack, without losing the store DNA.02BaseOne operating platform across the portfolio, with Path Scout automating the work that used to live in spreadsheets and email threads.03MommaA marketplace mobile app built on Path with buyers, sellers, listings, and payments shipped from one stack to the App Store.
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