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Surf & lifestyle apparel · Direct-to-consumer + wholesale

Mañana runs wholesale and direct on the same Path stack.

A B2B wholesale portal and the consumer storefront at manana.co — built on one Path workspace, sharing a single product catalog.

1 catalog
across wholesale + retail
B2B portal
self-serve for retailers
D2C
storefront at manana.co

Challenge

Wholesale partners were placing orders by email and spreadsheet, and the consumer storefront ran on a separate stack with its own product data. Every product launch had to be entered twice.

Solution

A Path-built wholesale portal for retail partners — self-serve ordering, pricing tiers, line sheets — sitting next to a consumer storefront at manana.co, both reading from the same product catalog and inventory.

Outcome

One catalog, two go-to-market motions. Wholesale partners self-serve, and product launches hit both channels at once.

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